Know your customer, attract your customer!

Are you frustrated that you’re not attracting your ideal customer?

If the benefits of your product or service aren’t getting across, you don’t know what to say in your marketing materials, or you’re not sure how to reach your audience – you need to understand your audience better. It’s easy to get distracted by all the different channels and types of marketing available and forget the marketing fundamentals.

If you’re ready for the next phase in your business, you want growth or just more of the best kind of customers, this programme is for you.

Here at The Ideal Marketing Company, we specialise in helping you understand your audience and attract your ideal customer. The Customer Attraction Roadmap is a self-lead programme that will help you understand what defines and drives your ideal clients, pinpoint the audiences that best support your business goals and turn your realisations into a step-by-step plan to put into action.

Graduates of the programme go from frustrated that their marketing isn’t bringing in the good leads their business needs to having a marketing plan with activities and messaging that attracts and pre-qualifies their ideal clients

The Customer Attraction Roadmap is split up into three main sections:

Profile

1. Profile

By the end of this phase, you’ll understand what defines and drives your customer groups, how they differ from each other, and what they value about you.

Prioritise

2. Prioritise

In this phase, you’ll pinpoint the customer groups that best support your business goals, relate them to your existing customers, and define how best to reach these customers.

Plan

3. Plan

In this phase, you’ll turn your realisations into a step-by-step plan to put into action, along with engaging messages that persuade your audience that you provide the value they’re looking for.

Book your Clarification Call with a Customer Attraction Roadmap Advisor today!

Who is this programme for?

The Customer Attraction Roadmap can help any company that wants to attract more customers but is particularly designed to help:

  • Small business owners who are ready for the next phase in their business journey, to take on employees or grow their team.
  • Small businesses owners who have established a business and reputation through networking and some marketing practices but don’t feel their current marketing will take them where they want to go.
  • Small business owners who want to invest time and money into marketing but don’t want to waste money and are unsure where to start.
  • Small businesses owners who want to understand how their marketing supports their business goals.

Want to know more about what this programme can offer you? Book your Clarification Call with a Customer Attraction Roadmap Advisor today!

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