Are you frustrated that you’re not attracting your ideal customer?
If any of the following is true, you need to understand your audience and the way they engage with your brand better:
• You’re not engaging potential customers
• You’re not sure which of your materials are working
• You don’t know what to say in your marketing materials
• You’re not sure how to reach your audience
It’s easy to get distracted by all the different channels and types of marketing available, but marketing that works depends on knowing your audience. The Customer Attraction Roadmap is a process that will help you understand what defines and drives your ideal clients, pinpoint the audiences that best support your business goals, and turn your realisations into a step-by-step plan to put into action.
Introducing
The Customer Attraction Roadmap
If you’re ready for the next phase in your business, you want growth or just more of the best kind of customers, this process is for you.
You will go from being frustrated that your marketing isn’t bringing in the good leads your business needs to having a marketing plan with activities and messaging that attracts and pre-qualifies your ideal clients so that your attention can be focused on activities that get results.
The benefits to you:
Focusing your efforts in the right places, not diluting your efforts
Distinct marketing positioning, no more competing on price
Improved marketing, sales AND customer services
Confidence about what is working and what isn’t
Working with your marketing team and external professionals yields better results
Who is this programme for?
The Customer Attraction Roadmap is tailor-made to cater to:
- Small business owners who are ready for the next phase in their business journey to take on employees or grow their team.
- Small business owners who have established a business and reputation through networking and some marketing practices but don’t feel their current marketing will take them where they want to go.
- Small business owners who want to invest time and money into marketing but don’t want to waste money and are unsure where to start.
- Small business owners who want to understand how their marketing supports their business goals.
How does the Customer Attraction Roadmap work?
The Customer Attraction Roadmap is a self-led programme that uses a series of videos, downloadable resources, and activities to guide you through the process. You can also book calls with our marketing expert to check in on progress, get feedback on your ideas, and help move you forward.
The Customer Attraction Roadmap is split up into three phases:
1. Profile
By the end of this phase, you’ll understand what defines and drives your customer groups, how they differ from each other and prioritise the audiences that best support your business goals.
2. Position
In this phase, you’ll decide on your market position, analyse the current customer journey to identify strengths and weaknesses, and choose the best channels to engage with your audience.
3. Plan
In this phase, you’ll turn your realisations into a step-by-step plan to implement, along with engaging messages that persuade your audience. You will also pinpoint the measurements to provide performance feedback.
What our customers are saying
Don’t just take it from us, let our customers do the talking!
What would you say to encourage someone who’s thinking about joining the programme?
“Do it; you won’t regret it. I’ve walked away with a marketing plan and a real focus on who my target market is. I’m now really clear on how I’m going to market to them and how I’m going to talk to them. And I’ve been able to work that around my business and what works for me. So, I think it’s well worth doing it; it really will give you clarity, it will give you direction, and ultimately, it’s really going to help with your business.”
Learn more about Julie’s journey through the Customer Attraction Roadmap in her video case study.
Book your exploration call with a Customer Attraction Roadmap advisor
Want to know more about what this programme can offer you? Book your exploration call with a Customer Attraction Roadmap Advisor today!
Don't Be Shy
If we didn't answer all of your questions, feel free to drop us a line anytime.